Expertise
When you need help, archetypeworks is the right team to call.
Branding
Branding
Your brand is your story. Logos, fonts, colors, the tagline; that's just one chapter. We'll help you tell your story from start to finish in a way that's not only memorable, but also makes you stand out amongst the crowd.
Strategy
Strategy
We'll start with your vision. Where have you always wanted to go? Think of your strategy as your roadmap to get there. What are the stops along the way? Those are your goals. It's important to set your course with objectives and goals. archetypeworks can help with that and help you reach your destination, your vision.
User experience
User experience
Today, there's nothing more important than creating a good user experience for your customers. It's essential to connect with your customers and create a memorable (or even sharable) experience, all at the click of a button or with the scroll of a finger.
Good design is important but simply isn't enough anymore. Easy navigation, video, good photography, engagement, manageable information; these are all important aspects when creating the best user experience possible.
We're experts at creating user experiences that will turn your prospects into customers, and your customers into repeat customers.
Digital
Digital
From websites to social media to apps, digital marketing is the marketing of today. Print still has its place, but you'll want to start and focus using a digital platform. archetypeworks was built on creating successful digital solutions. Our team has the experience in technology along with the knowledge in design and user-experience trends to take your business to the next level using digital media.
Web
Web
When most people think of digital solutions, the web is the first thing that comes to mind - and rightfully so. Often times your website is the storefront your customers will see first. It's your chance to make a lasting, memorable impression. With a billion websites to choose from, first impressions definitely count.
Today, more than 60% of consumers use a brand's website to gather information.
From simple design updates to integrated solutions that include e-commerce and full, digital strategy, archetypeworks will help turn your web presence into a 360 degree user experience. Complete with customer service; product information; purchasing capabilities; contact information; and most importantly, easy-to-navigate and -manage information.
Video
Video
Video provides an effective way to reach audiences who these days seem to have shorter and shorter attention spans. According to Hubspot, 78% of people watch video online every week. From video editing to full-on commercial shoots, archetypeworks brings the lights, camera, action of your business to life.
Mobile
Mobile
According to CMS Report, 57% users won't recommend a business with a poorly designed mobile site.
This shows how important it is to have With the mobile devices offer a opportunities creating mobile friendly tools and applications that can be used on the go. The popularity of smartphones and tablets represent a real opportunity for your company and your company's message, to always be with your clients and customers no matter where they are.
At archetypeworks we focus on iDevices (iPhone and iPad) and Android app design and development. We can take your ideas and vision to a working app or we can work with you and help build an application that will become a part of your client's everyday life and work with you and your business.
Photography
Photography
It takes good photography and the right image selection to create the most effective online marketing. Did you know that 70% of online shoppers said that imagery was very important when making a buying decision?
Selecting the right photo can be time consuming and finding the right photographer for a photo shoot can be challenging unless you're familiar with the industry. We have a comprehensive contact list of photographers and can find the perfect talent for your photo shoot.
archetypeworks makes your project - digital or print - look sharp. So your customers can focus on your products.
Trade show
Trade show
Make your brand and business stand out amongst all the others and get ready to meet your next customers. Trade shows are an excellent way to get new leads and promote your business face-to-face with potential clients.
archetypeworks handles every detail - from booth design to stand building to information collection. All you really have to do is show up and share all the great things about your business with visitors to your booth.
In 2015, 51% of visitors planned to purchase exhibited products or services from a trade show
Print is one of the most effective ways to build brand awareness - even in today's digital world. Print allows for an engaged, broad reach. What does that mean? Those who are reading printed material are more engaged in the material than those who are clicking through website information.
Readers are more likely to pay closer attention to the ads in print. Which is great for brand awareness. Where digital on the other hand is great for direct response - getting someone to click through so you can collect the sale or collect contact information for email and banner marketing.
Design
Design
Launching your own website seems to be getting easier and easier, but designing the best website for your business takes more than filling in information, placing images and creating links into a template. 38% of people stop engaging with a website if it's design or content isn't attractive.
There are several key factors to keep in mind that have to work with your design. With archetypeworks extensive digital marketing experience, we know exactly how to design a website that is more than just aesthetically pleasing; it's also completely, 100% functional for your business.
Website design goes through trends; maybe not as fast fashion, but website trends tend to follow technology trends. For example, you'll notice many websites today are designed with horizontal sections made for scrolling - thanks to the effects social media sites like Facebook and mobile devices.
Speaking of mobile devices, you'll also want your website to be responsive - or adapt to the size screen your customers are using. Websites that look and work great on a laptop don't always translate to a mobile device. A responsive website is the answer and a necessity for today's on-the-go customer.
Copy
Copy
Compelling copy attracts 7.8 times more site traffic showing how important it is to have good copy and good content throughout your marketing solutions.
SEO (search engine optimization) is a big part of web copy today and should be woven throughout your website content. This means your site will come up on Google when someone searches a key word that relates to your business. The closer to the top in Google your business is, the more likely someone is to click on it.
Having effective email copy is also essential today. Not only do you want readers to click from the email to your website, you want to make sure that your email doesn't get caught in spam. archetypeworks expertise in digital marketing and copywriting can give the best of both worlds. We'll ensure your emails are signed, sealed, and delivered - so to speak.
3D Modeling
3D Modeling
archetypeworks can create rich 3D content for use across all media from print advertising to the online advertising and TV commercials as well as other marketing tools.
Among our clients, there are many advertising and marketing agencies from all over the world. We proved our proficiency by providing stunning 3D models which grab users' attention.
Our team of creative and qualified 3D artists works with inspiration on every 3D model to provide our clients with 3D content which fully corresponds to their vision.
Understanding Technology
Technology is at the center of what archetypeworks does. It has to be, because we believe innovative technology is the core of any successful endeavor in the digital realm.Our success lies on being able to understand what's feasible and what's not. Which technology to use and what can be built within the budget and under deadline, and what can't. We have the understanding to use the right framework and use the correct tools to handle what your project demands.
